Are you planning to study Mass Communication and Media in Australia? Here is all you should know about it. Read the article till the end to understand the different colleges offering these courses, at what cost, and the course duration.
Here’s a why and where you should study Mass Communication and Media in Australia.
Mass Communication and Media: What is it?
Social media, television, radio, billboards, and other forms of mass communication are examples of how people and organizations convey information to a large audience. Students majoring in communication learn to think critically and communicate messages on various platforms. Mass Communication and Media include the following branches:
Advertising
In advertising, you market a product or service in a way that convinces prospective customers to purchase it.
Journalism
Essentially, journalism is the process of gathering, creating, and presenting news and information to a wide audience through newspapers, television stations, and radio stations. Those who work in the journalism field are commonly called “journalists.”
Public Relations
In public relations, an organization manages its public information. This is quite different from advertising in the sense that it gives a comprehensive view of a company.
Film and Television
As its name suggests, it is a field of study concerned with broadcasting films and television.
Digital Media
The term digital media refers to any media that can be put on electronic devices. The digital form of this information is used for its creation, viewing, distribution and storage.
If you want to know about Studying Data Science and Artificial Intelligence in Australia, then you can read it on our blog.
What are the benefits-Study Mass Communication and Media in Australia
1. Media industry with strong growth prospects
Australian media companies are recognized internationally as giants of the industry and have been steadily growing. The Guardian Australia, News Corp Australia, and the Spectator are some of the biggest media companies in Australia.
2. A high-quality education system
Universities in Australia are among one of the world’s most prestigious education systems. The majority of its educational institutions rank among the best in the world.
3. Markets that are gender-inclusive
According to the 2019 Media Federation of Australia (MFA) census, females in Australian media agencies are now paid more than their male counterparts. There is a steady balance of job roles between men and women, with more women occupying key positions.
4. Work while you study
With your student visa, international students in Australia are able to work up to twenty hours per week while studying. Additionally, you gain experience in your field that can be included on your resume as work experience and earn extra money to support any extra expenses.
What are the specific Skills needed?
There is a great change and fast-paced activity in the media industry. In almost a high-pressure environment, professionals are expected to provide the latest news around the clock and discover it as quickly as possible.
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A majority of major organizations are looking for candidates with the right skills for their positions. In the workplace, you need not only the right qualifications but also the right skill set to stand out. Here are some skills that you should possess:
Strong Skills in analysis and research
Keeping up with current affairs around the world is essential for mass communication professionals. For this reason, they must deliver highly reliable and viable information to the audience. In order to support their stories, authors should conduct extensive research on the subject as well as know the type of audiences they are writing for.
Establish broad media relations
Growing your professional relationships is what makes a communication major. Keeping your client list and agency list growing is a crucial skill. This makes getting clarification statements much easier if necessary.
An excellent speaker
It is inevitable that you will have to present your ideas or report to your superiors or management leaders at some point in your career. In most cases, this occurs before publication or before airtime recording. It is important for communication majors to know how to communicate future plans and strategies with their teammates effectively. Visuals in your presentation must be clear and informative.
Ability to conduct effective interviews
Interviews are at the heart of mass communication. In most cases, professionals must learn inside and outside their specific job duties. In order to conduct a smooth interview, they must learn how to prepare and carry out a conversation with the subject. Questions need to be asked in an intriguing way so that information can be extracted as freely as possible.
What are the entry requirements and qualifications?
It is common for educational institutions to accept applicants from a variety of academic backgrounds. Still, you will have to provide relevant qualifications and academic achievement in order to be considered.
Qualifications for entry into university
Malaysian applicants must possess a minimum of 2Es or 3Ds or a 2.0 CGPA in STPM.
Certificate of Language Proficiency
You must provide the most recent evidence of your English proficiency if English is not your first language. You will need to take an English Language test in order to apply to most institutions.
- PTE
- IELTS
- TOEFL
Careers in Mass Communication and Media
The field of Mass Communication offers a wide range of career opportunities for graduates. Let’s see what the job outlook is and what exactly they do.
News Anchor
Broadcasting news stories on a variety of television networks is what a news anchor does. Each segment starts with the reporter on the field introducing themselves. Additionally, they provide remote field reports.
Journalist
A journalist tells stories. In various media outlets, they write news stories based on ideas, research, and interviews. They can work around different issues and educate the public about them.
Translator
Experts in the field of translation are linguistic experts. Translators read, interpret, and translate texts between languages. They may work independently or through an agency.
Film Director
A film director is a person who directs a film. He controls every component of a movie and he ensures that it runs smoothly during production. As they envision how scenes should play out, they work with individuals to make it a reality.
Sound Engineer
An audio engineer works with sound recordings and mixing. Their duties include working with music and designing and controlling sound systems.
What is a Master in Media Studies & Mass Media?
This field of study is concerned with the history, content, and impact of various tools and methods of collective communication. Media analysis encompasses the analysis of images, sound, and text and the technical aspect of delivering media.
Media Studies encompass mass media. Communication of information to a large audience is facilitated by various practices and technologies known as mass media. The term “Mass Media” refers to content aimed at reaching a large audience using modern technology. Newspapers, radio, television, and the internet, as well as other media platforms, communicate information about politics, society, culture, and entertainment.
Additionally, Media Studies uses concepts and techniques from other fields, such as Sociology, Anthropology, Psychology, Political Science, Economics, and Philosophy.
Mass media studies emphasize topics such as the history of mass media and its impact on society, as well as a deeper understanding of communication theory and an analytical approach to new media development. Media Studies focuses on providing practical and specialized skills, such as writing skills, editing techniques, and the production process for specific aspects of the media.
Journalists, media planners, broadcast producers, market researchers, social media managers, public relations consultants, and copywriters are some career options available to Media Studies and Mass Media graduates.
List of Media and Communication courses in Australia
| College | Course | Total course Fee (indicative) |
|---|---|---|
| 1. University of Melbourne | Master of Global Media Communication | AUD 78,976 |
| 2. University of Sydney | Master of Media Practice | AUD 50,000 |
| 3. University of Sydney | Master of Digital Communication and Culture | AUD 67,500 |
| 4. La Trobe University | Master of Information Technology- Digital Media | AUD 74,400 |
| 5. RMIT University | Foundation Studies in Communication and Social Context | AUD 28,500 |
| 6. The University of New South Wales | Master of Journalism and Communication- Journalism and Communication A | – |
| 7. University of Queensland | Master of Communication | AUD 73,120 |
| 8. University of Queensland | Master of Communication- Strategic Communication (Field of Study) | AUD 73,120 |
| 9. RMIT University | Master of Communication | AUD 74,880 |
| 10. University of Queensland | Master of Communication | AUD 54,840 |
| 11. University of Sydney | Master of Strategic Public Relations | AUD 45,000 |
| 12. RMIT University | Master of Advertising | AUD 72,960 |
| 13. Monash University | Master of Communications and Media studies | AUD 70,000 |
| 14. University of Western Australia | Master of Human Resources and Employment Relations – Coursework | AUD 80,200 |
| 15. Deakin University | Master of Communication | AUD 65,200 |
Conclusion
Therefore, put your multiple talents to good use in an area that offers a wide range of opportunities. Mass Communication and Media is a key industry that delivers meaning and messages cross-culturally and across communities. So become a part of this industry by enrolling in one of the courses mentioned above. Get the opportunity to study Mass Communication and Media in Australia at universities that rank among the best universities in the world.